Brooklyn Wakefield

Product Leader
PROJECTS / 2023

User-Oriented Collaborative Design

I collaborated with a group of five people over the course of a semester to develop a proposal for a good or service that would make the lives of animal shelter employees better. After reaching the midway point of the project, we narrowed our concepts down to a single proposal and continued developing it for the remainder of the semester.

This assignment was completed as part of a User-Oriented Collaborative Design course. Students in Olin College's UOCD course spend the whole semester working on a single project for a particular user group, beginning with their own in-depth ethnographic study and concluding with a proposal for a good or service that will help people in their user group. We gain knowledge of the methodologies and processes used in human-centered design, such as the development of user personas and co-design processes, and we put those methods into effect by working on our own projects. During three design reviews evenly spaced throughout the semester, as well as a final design review for our final product at the end of the semester, we also get practice presenting our work and getting feedback.

I participated in note-taking and interviewing, helped to synthesize our results into physical and digital representations we could utilize to aid in our design process, and led interviews as well as co-designs with our user group. I also helped create frameworks to focus our ideas and produce broad and deep ideas.

Interview / research photo 1
Interview / research photo 1images/uocd-01.jpg
Interview / research photo 2
Interview / research photo 2images/uocd-02.jpg
Interview / research photo 3
Interview / research photo 3images/uocd-03.jpg
Interview / research photo 4
Interview / research photo 4images/uocd-04.jpg
Interview / research photo 5
Interview / research photo 5images/uocd-05.jpg
Interview / research photo 6
Interview / research photo 6images/uocd-06.jpg
Interview / research photo 7
Interview / research photo 7images/uocd-07.jpg
Interview / research photo 8
Interview / research photo 8images/uocd-08.jpg
Interview / research photo 9
Interview / research photo 9images/uocd-09.jpg

Above are the several personas made after conducting various virtual and in-person interviews.

Affinity Diagramming
Affinity Diagrammingimages/uocd-10.jpg
Affinity Diagramming
Affinity Diagrammingimages/uocd-11.jpg
OCEAN Diagramming
OCEAN Diagrammingimages/uocd-12.jpg
Customer Journey
Customer Journeyimages/uocd-13.jpg

Here is a demonstration of affinity diagramming in addition to OCEAN diagramming, to help us find common traits throughout our personas to fuel our insights.

Persona Mapping
Persona Mappingimages/uocd-14.jpg
Mind Mapping
Mind Mappingimages/uocd-15.jpg
Motivations Word Map
Motivations Word Mapimages/uocd-16.jpg

Shown are some of the resources created to support the process of obtaining our insights.